Ostwald Helgason

After several stop-start years, London-grown Ostwald Helgason - nurtured by namesake designers Susanne Ostwald and Ingvar Helgason - seems to have come good. The brand has been gaining traction over the last few seasons, with a growing army of fans clamouring for a piece of their pattern ravaged offering. A move from London, to New York and finally back to London has seen a remarkable journey for a brand that has come to symbolise everything the fashion industry is about: hard graft, stumbling blocks, dedication and seriously stylish clothes.

Ostwald Helgason it seems, is finally winning.