Ostwald Helgason

After several stop-start years, London-grown Ostwald Helgason - nurtured by namesake designers Susanne Ostwald and Ingvar Helgason - seems to have come good. The brand has been gaining traction over the last few seasons, with a growing army of fans clamouring for a piece of their pattern ravaged offering. A move from London, to New York and finally back to London has seen a remarkable journey for a brand that has come to symbolise everything the fashion industry is about: hard graft, stumbling blocks, dedication and seriously stylish clothes.

Ostwald Helgason it seems, is finally winning.


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Style Et Al is an online resource designed with one simple aim: to provide a curated collection of the most stylish designs from around the world. From fashion to food, architecture to art, true style can be found anywhere and appreciated by anyone, and Style Et Al is pleased to offer an intelligent edit of those pieces you can't afford to miss.